Marketing vs. Branding: What’s the Difference? And Why Does It Matter?
When people listen to the word “Marketing” they don’t understand there is a lot more when you go into the deep. Let’s take the example of Marketing and Branding.
Branding or Marketing. Genuinely, you will be confused if you don’t start understanding it from the basics. These both points are totally different from each other, without knowing basic you will not be able to understand the difference in both.
Now, here will be your next question, what are these? And what is the difference between it?
Here you will find the answers to your questions? In the end today, you will find the difference between Branding and Marketing. Let’s start!
What is Branding?
To be very clear if you are going to find the answer online. So, I would like to say that you will not get a clear answer.
According to Google, branding is the step of marking with a branding iron. And if you talk about marketing, it doesn’t help you understand what branding in fact is.
Here is the second clarity that Google gives you.
“Branding is the promotion of a product or service by means of advertising and distinguishing design.”
Now when seeing this definition of branding, it more similarly matches up to what we know about marketing.
Branding Mag mentions branding as “a marketing use in which a company creates a name, symbol, or design that is easily recognizable.”
Fine, let’s take a moment and break down these definitions.
So far, we think that branding is 1. A marketing 2. Advertising and design and 3. A name or maybe a symbol.
One stability we see here is that in all terms, there is some element of creative design in it, it may be a mark, symbol, or illustration.
But it is true, that branding is more than this, right? That is the reason why we all not just call it, “art” or “graphic design”.
Because branding is more than it, actually it is deeper.
We went to the source and understood the brand. What we learn, actually we learn the actual definition from a branding agency.
Branding actually is a person’s gut feeling about a product or service.
Branding is an emotion. An emotion that anyone has about your business. It is all about what they will feel when they first connect with your brand. Are you as likely as not to think we are full of it, don’t you? This is what the term branding means in the marketing world. To prove it, let’s take an example.
Take a look at the given below image of Yahoo!
Now, look at this photo of Google!
Which one makes you feel good? To whom you trust more? Which image makes you happier to see? I guess you will go with Google. Right?
This brand holds a feeling of trust and reliability. It is because we use search engines to find information. And Google made it easy for us. Actually, it removes all the extra other news, ads, and other things that Yahoo contains on its home page. If you asked which platform you related to news and ads, Google may not be your answer. Google only shows you answers or ads based on what you’re actually looking for, such as if you will do a specific search you will see ads relevant to that topic. And most of the people like this.
Alright, let’s look at one more comparison. Samsung vs. Apple.
Which of these products take your heart the most? Yes, the answer really depends on what you’re into.
If you like innovation, Apple’s brand you will prefer more. Yes, they are more likely innovative. Just have a look at their brand, it says about innovation. Do you know any company that has a logo like Apple? No, right. The first time you heard about Apple, you had a question in your mind, What is this? And on the other hand, if you want reliability, and better features for less money, Samsung may be your choice. Right?
There are a lot of people who love Samsung. But when we talk about phones and computers, many others may disagree.
What all these top companies have in common is the way they have positioned their brands through branding. This is the reason why branding is important and why it works as a key factor when creating the image around your brand.
Alright, let’s bring branding to a close with some key points here before comparing it to marketing.
The Important Points of Branding
As to say, Branding is the feeling or emotions that people feel for your brand. Branding is an art, it is not a science. It requires selecting the right symbols, messaging, and design in your company. Color also plays an important role in branding. You can go through an interesting blog on Color Psychology. Where you will see deep knowledge of what color means for various brands. And why color knowledge is important for branding strategy. Here is the image that lets you know about it, this is a character that tells about your brand personality.
It takes a sure personality to spark emotions for a specific person. Using this model will help you recognize what features of your brand connect the most with your audience.
Eventually, this takes you really comprehension of your customer avatar and who you’re trying to vibrate with. Therefore, ensure to carefully design your branding with brand archetypes and your customer in mind. But branding is more than it. Almost everything your business has a branding effect. That is the reason why establishing a good brand image is the key factor for not only big businesses but also small businesses just coming in the market.
Listen, your marketing, your solutions, and mainly your reputation are most important. You have a great brand design but still have abominable branding.
You can take an example.
McDonald’s branding is nice. They make a fun-loving character with their logo “The Golden Arches” and they managed to create a brand image that appeals heavily to their audience. Moreover, they are playful, unforced, and funny as well. This indicates on their Instagram page. McDonald's is very scheduled in their brand design, color scheme, and messaging, and everything with their branding makes sense. Their image has taken a hit in very recent years. What goes wrong?
It doesn’t matter if your customers search out you’ve been feeding them pink slime. And when food records start appearing that appear you’re basically killing people by injecting them with handled foods, loads of sugar, and those salty french fries everyone loves, your brand image is going to take a toll. McDonald’s name takes a huge beating over the years, but they are recuperating by making several adjustments to their menus and ingredients.
Nevertheless, we can say that you can have the best brand design in the world but still have dreadful branding due to everything else not related to design, such as your reputation.
Now hopefully you have an idea of what is branding. Right?
So, now you should know exactly the difference between Branding and Marketing?
Branding vs. Marketing?
Marketing is more of an umbrella that surrounds other aspects. Branding is the subdivision of marketing. It just a part of marketing, but it is not a thing marketing is worried about.
For example, marketing also includes advertising. So, many times people also think these two points are interchangeable. But in reality, they are not. Marketing’s main center is to communicate your value to customers. And branding is directly one of the ways marketing communicates to your customers, but this is not the only way to communicate. Your product and solutions communicate value. Pricing communicates your value. Your advertising and promotion channels communicate your value. Your website and geographic location also help you to communicate with your customers.
Branding helps you show your marketing message in the best way possible to aid marketing in its try to communicate with your customers. Actually, you can’t market bad branding. It will not work.
A good marketing value proposition with a cheap website, blurry logo, and weak messaging will provide you more harmful than helpful.
Both marketing and branding are dependent on each other and work effectively with each other. So, it is not marketing vs. branding. Actually, it is Marketing and Branding.
As we bring up in the starting, if you really want to communicate your business message in the right way possible, you have to work together.
As we already say, marketing is the bigger umbrella, so there is a lot more to it than we can fit in this blog.
Let’s go ahead and summarize all the things we have discussed in this article so you can start working on your brand strategy.
Today we talk about a very simple question, “What is the difference between Marketing and Branding?” As we talk, branding is the feeling people link with your business. While marketing helps Communicate that Feeling and ultimately, your business’s value theory to your ideal customer. When we talk about branding, then you should keep in mind that everything your business does can impact your branding.
Yes, website structure or logo design all take an important part but there will be nothing if your customers aren’t happy and you have an awful reputation. So, you need huge marketing to add your branding.
Same as great marketing with horrible branding won’t go well. No one will buy from a business they don’t trust, or that vigorously looks unprofessional.
So, you have one best solution is to take both things together (Marketing & Branding).
You can begin with your marketing and branding, well here is much more you can do with digital marketing today. Such as you can invest in web design, search engine optimization, and even in social media advertising.
These are the main online marketing solutions that we can help your business utilize. Just contact us here or you can talk to the expert at +91-7007218248.
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