Sequoia It services
How To Create an SEO Strategy: How to Do SEO for Website Step-by-Step
Updated: Jul 21, 2021
This blog is helpful for you to know How To Create an SEO Strategy - how to do SEO for a website step-by-step.
Find out the targeted keyword for your content.
Update your on-page metadata such as page title, meta description, or H1’s.
Try to create content around the keywords.
Check why your rankings have dropped.
Your site’s user experience is good or poor.
Create links to your page.
To know more, read in detail.
Today’s topic is very important so don’t miss out on it. We all know how everything is growing online fastly. And how everyone taking their businesses online and physical stores dropping dramatically, in this way the value of SEO has been rediscovered. Now people are giving more attention to their online business and competing with their competitors.
This post will give you a guide on how to increase your organic reach and traffic. With some simple SEO tips that will help you to solve issues. This post includes information for those who didn’t engage with SEO before, as well as for those who have more experience in it. The main goal is to increase more traffic and increase conversion on leads.
Tip 1: You don’t have an idea of what keywords you should be ranking for:
Targeting the right keyword is very important in SEO. Targeting the most relevant and valuable keywords to your product/service is the key.
How you can find which keyword to target:
Here are some points to focus on:
The keyword you are focusing on should be valuable to your service/product offering.
Search volume should be as much as enough to target an audience that is valuable.
The keyword you choose mostly depends on the country, how specific your service is, and the seasonality. Your judgment will be the key point here. Actually, the knowledge of the business will help you to find the targeted keyword.
Here are some tools that can help you to find the targeting keywords:
Any of these tools you can use, and combine your keywords, de-dupe, and filter them accordingly.
Here is an example:
What to do once you get a list?
Include the keywords and optimize your site. This include:
First, Update your on-page metadata.
Page title: Page title is the first read by the reader. It should be unique, clear, and try not to exceed 60 characters.
Meta Description: This is another important point in SEO, must include the keyword in the meta description without any keyword stuffing. And meta description should be up to 150 to 160 characters.
H1’s: Heading should be relevant to the page. And these are on-page headings that are displayed on top of the page. You should focus on it because these headings provide structure to the article.
Try to create content around the keywords: You can take help from the Answer The Public like tools, these tools help you to provide some ideas of questions/topics asked around the keywords. And try to make a blog post out of those keywords! While writing the blog make sure you have the title for it that includes these keywords and should be easy to understand. Another thing to focus on is internal linking is also an important factor if you want to rank well.
Tip 2: Your rankings have dropped
You maybe noticed that your website dropped from the search engine due to some reasons, you may not ensure the reasons. There may be numerous reasons for that. To be simple I would like to share some ideas to identify these issues:
How to identify this issue:
Spot check: You may know the keyword that was ranking well but suddenly not ranking in the same position.
Average position in the Google search console: This matric helps you to show the average position ranking of your website as a whole, there you will also see the table of ranking keywords. By that, you can take a quick view of which are the keyword that is ranking at your site.
Rank trackers: There is a tool STAT that is very helpful in tracking the ranking of the keywords which are dropping and which are increasing. This tool lets you enter the list of keywords, which keyword is ranking for what page, and check a complete performance.
Ways to fix these issues:
Check robots.txt and site maps: This will make sure Google is able to access them, and all the pages that are included should be.
Technical SEO audit: This will help you to show any technical issue in the site that may affect your rankings. This is happening by running a crawl of your website. The issues covered in it are 404 pages, noindex, nofollow directives, incorrect canonical tags, lack of internal linking, etc.
Errors and warnings: Google search console is very helpful in it. That shows all the errors and warnings occurring on the site. These issues also affect the performance of your website.
Recent changes to your site: There may be changes such as redirects or rebranding that can also affect the performance of the site. Depending on the changes, organic performances may also be changes, if the pages are optimized and free of technical errors, may not long effect occur.
Algorithm updates: Basically ranking algorithm rule how the pages are ranked in the search engine result pages (SERPs), the algorithm updates changes and it is compulsory that your site is connected with these algorithm guidelines. So, if you don’t want your site to drop in google ranking should need you up to date with the algorithm update. This Twitter is a good channel to get up-to-date industry news, you can follow some notable figures in the industry such as Marie Haynes or Barry Shwartz. You can also go with some other tools like MozCast.
Make sure that your key pages are being crawled and indexed: Take help from the “Coverage” report in the Google Search Console just to check which pages are ranking and which pages are showing the warning. You can also do a manual check just type your website in the URL section. It will show no result if your page will not be indexed.
Tip 3: Your user experience is poor
User experience is an important factor. It will no matter whether your keywords are ranking at the top or not if the user doesn’t know how to interact with your site. They will step back and visit your competitor. Make sure your site is user-friendly and easy to handle by the user.
How to recognize this issue:
Well, there is no tool available for it, this is something involved in your judgment. Take it in an easy way somehow if you are frustrated by using your own site and something you are missing in your site as compared to your competitor site. This is called a poor user experience. Some points that help you to find these issues:
You can take a survey, ask users about their experience on the site. Some of the common questions you can ask are, such as “Did you find what you were looking for? This is short but a direct approach can ease a relevant and direct response from customers. Some of the tools that you can use for it such as Google form, SurveyMonkey, and WuFoo.
Compare your site with your competitors. You can use tools like Crux, which can show how your site going slow or fast.
HotJar can show you how people steer a page. This tool will let you know where the user spends most of the time, where they are must like to click and what they are skipping.
Google Tag Manager is another high-level tool. This tool is helpful to you in record click tracking. Actually, this is helpful to you see if people are acting on your calls to action like they are putting some action or pressing a certain button.
Steps to fix them:
Optimize your on-page content: Optimization involves updating your content on a daily basis, to ensure it is relevant to your audience and up-to-date. Content should be easily read by the audience. You can also do:
Optimize your content layout: Let’s take an example, you can include a numbered list to show your content in a different way, that will help your featured snippets.
Put your old blogs up-to-date, relevant information, and include keywords that are trending.
Ensure that all metadata is relevant to the page and optimized.
Make sure that call-to-action should be present on every page. That could be added to the main page, so that will show on every subpage. Why use CTAs because it gives direction and point to action to the customers because if they want to engage further, it will be easy for them. Some common CTAs such as; Contact us, Sign up here, or it may be Book now.
I hope this blog will help you in How To Create an SEO Strategy: How to Do SEO for Website Step-by-Step
This article includes 3 common tips that will help you with SEO strategy. If you don’t know how to target the keyword. How to make navigation easy. You can use the suggested tools and make a list of some keywords that are relevant to your pages, that will help you in rankings. I hope this article will help you and give some direction to your issues.