25 Ways to Increase Traffic to Your Website in 2022 | Step-By-Step Guide
Updated: Apr 8
How to increase website traffic in 2022: recap
Before starting here is a quick recap! Here are 25 free ways to increase traffic to your website:
As a marketer or business owner what comes first in your mind is probably “more customers”. After immediately you think about website traffic. More and more traffic you want to your website. Well there are lots of ways you can increase your website traffic. Today I am going to tell you some most important ways to get more traffic to your website. Many of them are free ways for how to increase website traffic. So let’s start!
25 Ways to Increase Traffic to Your Website
SEO is basically a way of optimizing a site for search results hence it is known as search engine optimization.
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1. Increase Website Traffic Through Advertising
We are going to look first at Paid Search, Social Media Advertising, and display advertising. All are amazing ways of getting more website traffic or attracting visitors, building your brand and getting your site in front of people. Adjust your paid strategies to suit your goals - do you just want more traffic, or are you searching to increase conversions, too? Each paid channel has its advantages and disadvantages, so think carefully about your objectives before you reach for your credit card.
If you are expecting that more traffic to your site will also result in more sales, you’ll require to target high commercial intent keywords as part of your paid search strategies. Yes, competition for these search terms can be savage and expensive, but the payoffs can be worth it.
2. Get Social and maintain active social media profiles
Creating great content and hoping that people will search for it is not enough - you have to be proactive. One of the best ways to increase traffic to your website is to use social media channels to promote your content. Twitter is ideal for short, irascible (and tempting) links, whereas Google My Business posts can assist your site show up in local search results. If you’re a B2C product company, you might search for great traction with image-heavy social sites such as Pinterest and Instagram (Do You Want To Earn Money Through Instagram). Here’s more advice on making the most of social media marketing.
3. Mix It Up
There is no magic formula for content marketing success, in spite of what some would have you believe. For this reason, differ the length and format of your content to make it as engaging as possible to various kinds of readers. Disperse shorter, news-based blog posts with long-form content as well as video, infographics and data-driven pieces for maximum impact.
4. Write Irresistible Headlines
Headlines are one of the most important parts of your content. Without an enthralling headline, even the most comprehensive blog post will go unread. Master the art of headline writing. For example, the writers at BuzzFeed and Unworthy frequently write upwards of twenty various headlines then they finalize one of them that will help them in increasing more traffic. So always be careful about headlines while writing blogs or articles.
5. Pay Attention to On-Page SEO
Let’s think SEO is dead? Think again. Optimizing your content for search engines is quiet a valuable and valuable practice. Are you making the most of image alt text? Are you creating internal links to new content? What about meta descriptions? Optimizing for non-page SEO doesn’t have to take ages, and it could assist boost your organic traffic.
6. Target Long-Tail Keywords
Got your high-intent keyword and popular keyword bases covered? Then it’s time to target long-tail keywords, too. Long-tail keywords account for a majority of web searches, meaning that if you’re not targeting them as part of your paid search or SEO efforts, you’re missing out.
7. Start Guest Blogging
Before you say it - no, true guest blogging isn’t dead, in spite of what you may have heard. Securing a guest post on a reputable site can increase blog traffic to your website and assist build your brand into the bargain. Be warned, though - standards for guest blogging have changed fundamentally during the past eighteen months, and spammy tactics could result in rigid penalties. Begin with caution.
8. Invite Others to Guest Blog on Your Site
Guest blogging is a two-way street. In addition to posting content to other blogs, invite people in your niche to blog on your own site. They’re likely to share and link to their guest article, which could bring new readers to your site. Just be sure that you only post high-quality original content without spammy links, because Google is cracking down on low-quality guest blogging.
9. Go After Referral Traffic
Rather than trying to convince other site owners to link back to you, create content that just begs to be linked to.
When Larry wrote about the kick in the proverbial teeth that eBay took from Google’s Panda update, we managed to secure a link from Ars Technica in the Editor’s Pick section alongside links to The New York Times and National Geographic. Not too shabby - and neither was the resulting impale in referral traffic. Learn what types of links send lots of referral traffic, and how to get them, in this post.
10. Post Content to LinkedIn
LinkedIn is not only for searching jobs, it has become much more than that. The world’s largest professional social network is now a valuable publishing platform in its own right, where you should be posting content to LinkedIn on a regular basis. It will help you in boosting your website traffic, as well as increase your profile within your industry - mainly if you have a moderate to large following.
11. Implement Schema Microdata
Implementing schema (or another microdata format) won’t certainly increase traffic to your website on its own, but it will make it easier for search engine bots to search and index your pages. Another benefit of using schema for SEO is that it can result in better rich site snippets, which can improve click-through rates.
12. Link Internally
The strength of your link profile (Unlimited Guide on Image Link Building) isn’t only determined by how many sites link back to you - it can also be affected by your internal linking structure. While creating and publishing content don’t forget to get opportunities for internal links. This not only assists with SEO (SEO Basics Guide On What Is Off-Page SEO?), but also results in a better, more useful experience for the user - the foundation of increasing traffic to your site.
13. Interview Industry Thought Leaders
Think interviews are only for the big collaborator? You’d be surprised how many people will be willing to talk to you if you just ask them. Send out emails asking for an interview to thought leaders in your industry, and publish the interviews on your blog. Not only will the name identification boost your credibility and increase traffic to your website, the interview will likely share the content too, additionally enlarging its reach.
14. Don’t Neglect Email Marketing
Lots of businesses are focused on attracting new customers by content marketing that they forget about more traditional methods. Email marketing (The 9 Best Email Marketing Platforms 2022) can be a powerful tool, and even a fairly successful email blast can result in a notable uptick in traffic. Just be careful not to bombard people with relentless emails about every single update in your business. Also, don’t overlook the power of word-of-mouth marketing, mainly from people who are already liking your products or services. A friendly email reminder about a new service or product can assist you boost your traffic, too.
15. Make Sure Your Site is Responsive
The days when internet browsing was done particularly on desktop PCs are long gone. Today, more people than ever before are using mobile devices to acquire the web, and if you force your visitors to pinch and scroll their way around your site, you’re generally telling them to go elsewhere. Even if you have a basic website, you still require to make sure that it is accessible and comfortably viewable across a range of devices, with smaller smartphones.
16. Make Sure Your Site is Fast
Ever found yourself waiting thirty seconds for a web page to load? Me neither. If your site takes forever to load, your bounce rate will be sky high. Make sure that your pages are as technically optimized as possible, including image file sizes, page structure and the functionality of third-party plugins. The faster your site loads, the better.
17. Foster a Sense of Community
People want to speak their minds and consider a subject they feel excitedly about, so building a community into your site is a great way to start a conversation and increase traffic to your website. Execute a robust commenting system by third-party solutions like Facebook comments or Disqus, or create a committed forum where visitors can ask questions. Don’t forget to manage your community to make sure that minimum standards of decorum are met, however.
18. Make Yourself Heard in Comment Sections
You likely visit at least a few sites that are related to your business on a regular basis, so why not join the conversation? Commenting doesn’t importantly give an immediate boost to referral right away, but making a name for yourself by giving insightful, thought-evoking comments on industry blogs and sites is a great way to get your name out there - which can eventually result in driving more traffic to your own site. Just remember that, as with guest posting, quality and importance are key - you should be engaging with other people in your niche, not dropping spam links on unrelated websites.
19. Examine Your Analytics Data
Google Analytics is a key source of data on just about every imaginable aspect of your site, from your most famous pages to visitor demographics. Keep a close eye on your SEO (The Top 10 SEO Trends To Drive More Traffic in 2022) metrics, and use this information to inform your promotional and content strategies. Pay attention to what posts and pages are demonstrating the most famous. Examine visitor data to see how, where and when your site traffic is coming from.
20. Get Active on Social Media
It’s not enough to just share content by social channels - you require to actively participate in the community, too. Got a Twitter account? Then join in group conversations with related hashtags. Is your audience leaving comments on your Facebook posts? Answer questions and relate with your readers. Nothing turns people off faster than using social media as a broadcast channel - use social media as it was deliberated and actually interact with your fans.
21. Submit Your Content to Aggregator Sites
Primarily, a disclaimer - don’t spam Reddit and other sites hoping to “hit the jackpot” of referral traffic, because it’s not going to happen. Members of communities such as Reddit are remarkably savvy to spam personated as legitimate links, but every now and again, it doesn’t hurt to submit links that these audiences will search genuinely useful. Select a related subreddit, submit your content, then watch the traffic pour in.
22. Incorporate Video into Your Content Strategy
Text-based content is all well and good, but video can be a valuable asset in both attracting new visitors and making your site more engaging. Data shows that information retention is significantly higher for visual material than it is for text, meaning that video marketing is an excellent way to grab - and hold - your audience’s attention, and boost traffic to your website at the same time.
23. Research the Competition
If you haven’t used software such as BuzzSumo to check out what your competitors are up to, you’re at a big disadvantage. These services combine the social performance of particular sites and content to offer you an at-a-glance view of what topics are reverberating with readers and, most necessarily, making the rounds on social media. Search out what people are reading (and talking about), and imitate that type of content to bring traffic to your site.
24. Host Webinars
Everyone loves to learn, and webinars are a great way to communicate your wisdom to your eagerly waiting audience. Combined with a successful social promotion campaign, webinars are a great way to increase traffic to your site. Send out an email a week or so ahead of time, as well as a “last chance to register” reminder the day before the webinar. Ensure to archive the presentation for later viewing, and promote your webinars broadly by social media. If you’re wondering how to do a webinar, click the link for some tips.
25. Attend Conferences
Whatever industry you’re in, possibilities are there are at least one or two main conventions and conferences that are related to your business. Attending these events is a good idea - speaking at them is even better. Even a halfway decent speaking engagement is an excellent way to build yourself as a thought leader in your industry and gain notable subjection for your site.
Well, that just about does it for today’s post, I hope you will like the article on How to increase website traffic in 2022. If you’ve got your own tips for increasing traffic to your site, I’d love to hear them.